Rough Cut

Font Research

Below is a variety of different fonts similar to the one we want to use for our Digi Pack font;

This font by the Adele 21 album gave us inspiration for using thin white font as it stands out in a simplistic way, especially all in capitol letters to make it stand out further

This font by the Maximum Balloon album gave us inspiration for using spaces between the letters as it looks professional and would fit with the look of our album cover

Wretch 32 Advert Analysis

Vaccines Advert Analysis

Questionnaire Results

Below is a link to the results we received on our questionnaire for Audience Research...

https://www.surveymonkey.com/results/SM-Q2DKMYHJ/

Location Shots

Promotion Techniques

Below is both a screenshot of the Facebook page we created in order to promote our music video and receive constant audience feedback, along with the teaser trailer released on the Facebook page for viewers to see a preview of a clip from our video. This will assist to the marketing and advertisement of our 'company' and the finished music video, with updates on our page to entice viewers before the final video is released.

Audience Research 3

The video below shows the feedback we received from our classmates based on a montage of shots we put together that would give our audience a rough idea of our video. Their feedback allowed us to acknowledge the good and bad points about some of our shots, therefore giving us a wider range of opinions on how we can improve the video.

Kate Perry Advert Analysis

J. Cole Album Advertisement Analysis

Wiz Khalifa Album Advertisement Analysis

Pixie Lott Album Advertisement Analysis

Kelly Rowland Album Advertisement Analysis

Beatles Album Advertisement Analysis

Ideal Audience Member - Audience Research

This is Katie Shore. She is 21 and lives in Brighton. Her occupation is a journalist/photographer for the local newspaper, hoping to move to London and work for a more prestigious paper. She also hopes to improve her skills in photography enough so that her pictures will be used in popular geographic magazines. She has a boyfriend that she met on a photography course in London called Craig, whom is 23 years old and lives in Oxford. She lives in a medium sized flat in Brighton near the pier with a few close friends and her family live in a house on the outskirts of Brighton. In her free time she enjoys taking photos, going on walks, hanging out with her friends and boyfriend, travelling and listening to music. Her favourite genre of music is indie pop and her favourite artist is Coldplay. Her favourite song is Yellow by Coldplay and she also enjoys Ben Howard and Jack Garratt. She buys her favourite artist's albums or any that she enjoys the songs of (Digi Pack). She loves listening to covers of songs by hardly known artists as they give an original spin on the lyrics. In regards to her preference of music video content, she enjoys watching more of an equal split between an interesting narrative with performance as it gets boring otherwise. This makes her a perfect audience member for our music video as she fits into the target age group and gender, in addition to this she enjoys the same genre and similar artists to the artist and theme we have chosen.

Digi Pack Ideas

These are some examples of a few shots we captured during the shooting for our front cover Digi Pack page.